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What is ad operations?

For many publishers online advertising is the primary source of income. The complexity of online advertising increases exponentially. As such, it is important to ensure that the infrastructure of your online presence is fully prepared to meet the growing needs of the advertising market. This will allow you to optimize the efficiency of your online activities.

The specialists responsible for this are also known as Ad Operations or Adops.

Ad-operations in depth

Ad Operations (Adops) refer to a series of processes and systems that enable or support the sales and delivery of digital advertisements. More specifically, these are the workflow processes and software systems used to buy, plan, manage, book, serve and target the advertising space, and to report on the performance of digital advertisements.

Ad-operations activities

  • Ad serving
  • Ad Server integraties
  • Audience extension
  • Campaign planning
  • Rich media implementation
  • Reporting
  • Optimalisation
  • Conversion tracking
  • Tracking pixels
  • Text links
  • Advertorials

Are you a digital publisher or agency looking for a service for your digital advertising activities? Then you can rely on our expertise. We manage ad serving, ad server integrations, media planning, reporting, rich media, stock, among other things. We have the skills and expertise to provide you with personalized and efficient management of your digital advertising and are looking forward to showing you what we can do for you.

Publishers that we worked with experience a significant growth of their eCPM!